Dana White on UFC pay-per-view price increase: ‘It’s not my decision’

    Dana White on UFC pay-per-view price increase: โ€˜Itโ€™s not my decisionโ€™

    Earlier this month it was revealed that ESPN has raised the price of a UFC pay-per-view event for the third time since becoming the official UFC broadcast partner.

    The price of a UFC PPV event will be $74.99, up from $69.99 in 2021. The price will start for UFC 270, which takes place on January 22, in Anaheim, Calif.

    During the UFC Vegas 46 Post-fight Press conference on Saturday, UFC president Dana White was asked about the price increase.

    โ€œWe donโ€™t have any say in that. We gave the pay-per-views to ESPN, so thatโ€™s their decision,โ€ White said.

    Dana White blasts media member who questioned his COVID treatment, Joe Rogan

    White doesnโ€™t love the idea of raising pay-per-view prices, but itโ€™s ESPNโ€™s call. ESPN became the official UFC broadcast partner in April 2018 and the price of a UFC PPV at the time was $59.99. At the beginning of 2020, the price was increased to $69.99. The first UFC PPV this year will cost five dollars more.

    โ€œYou know how I feel about that stuff. I donโ€™t love when prices get raised, but itโ€™s not my decision. Itโ€™s theirs,โ€ White said.

    Related articles

    Latest articles

    About Us

    The official home of Ultimate Fighting Championship. Enjoy the latest breakingย news, fights, behind-the-scenes access and more.

    Stay Tuned with our Latest news:
    Do you agree?