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    The Rock’s Under Armour brand is official footwear for UFC


    The Rock’s Under Armour brand named official footwear provider for UFC

    Under Armour Inc.’s Project Rock brand featuring former pro wrestler and movie star Dwayne “The Rock” Johnson has inked a deal to become the official footwear partner of the Ultimate Fighting Championship mixed martial arts promotion.Project Rock replaces Reebok as the UFC’s footwear sponsor. The deal represents a major win for Baltimore-based Under Armour because partnering with the immensely popular UFC will provide a massive amount of exposure for what is already one of the sportswear maker’s most popular brands. UFC claims a global fan base of more than 625 million people and more than 187 million social media followers.The multi-year agreement announced Friday will see all UFC athletes and their corner teams wear Project Rock footwear during fight week activities including open workouts, weigh-ins and in the locker room. Fighters will also wear the shoes as they walk out to the Octagon before taking them off for their bouts.Read the full story from our partners at the Baltimore Business Journal

    Under Armour Inc.’s Project Rock brand featuring former pro wrestler and movie star Dwayne “The Rock” Johnson has inked a deal to become the official footwear partner of the Ultimate Fighting Championship mixed martial arts promotion.

    Project Rock replaces Reebok as the UFC’s footwear sponsor. The deal represents a major win for Baltimore-based Under Armour because partnering with the immensely popular UFC will provide a massive amount of exposure for what is already one of the sportswear maker’s most popular brands. UFC claims a global fan base of more than 625 million people and more than 187 million social media followers.

    The multi-year agreement announced Friday will see all UFC athletes and their corner teams wear Project Rock footwear during fight week activities including open workouts, weigh-ins and in the locker room. Fighters will also wear the shoes as they walk out to the Octagon before taking them off for their bouts.

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